SEARCH ENGINE OPTIMIZATION

When you type something in the search bar, there is a lot going on behind the scene. In those few nanoseconds the search engine takes almost 200 factors into account to offer you the best result possible. The exact process is unknown, but over the years there have been many guesses made on the matter. Here are the two major factors we know search engines use:

• The first thing they do is understand the search request you have made. This involves using a special technology known as the knowledge graph. Which is designed to help the search engine understand that your search is about. So they can provide you with a perfect result. You might have noticed that the search engine starts guessing what you might type next, to make this process easier. Furthermore, it offers you what you are looking for exactly as fast as it can.
• Another thing search engines take into account is the location of your search, for instance, if you are looking for a lawyer in your town all you have to do is type in lawyer in “town’s name” and you will find the list of lawyers in your area. Here is where SEO will help place your business on the top, to ensure that the user clicks on your website.

What does SEO do?

So once you understand the two main factors that affect the search result, you need to understand what SEO actually does. The main goal of SEO is to help a website get a higher ranking on websites, so they can get more visitors. But there are a few things you need to familiarize yourself with.

• Optimization of the website: this is the technical side, as search engines enter your website to check it out. Your website needs to be easy to find, and read. This means that the site structure and architecture plays a huge part. This will require, including a sitemap, so the search engine can easily analyze it, and make sure they are offering the users what they are looking for.
• Optimized keywords: is another factor that plays a huge role, as these keywords are most commonly used and helps the search engine identify what the user is looking for and what the website is offering. SEO runs a keyword search, that identifies the best keywords for that specific website. Then these keywords are used a few times, to create keyword optimization. Keywords are used in URLs, page titles, image file name, body text, headings, meta description, etc. to help ensure that when someone searches for that keyword your website is on the top.
• Link building: when a trust worthy website, joins ties with your website; it automatically sends a signal to the search engine that you have good reference. Which means you are a quality website that can be trusted.
• Content: can be used for both keyword optimization and to help build links. A good way to create organic links is by offering visitors with quality content, that is related to your website, so when they share it; you will automatically get links. This content can be written, video, etc.

When all of these components are put together, it helps create a flow, that leads to conversion. This is what SEO is all about, and how it can help play a huge role in growing your business.