Search Engine Optimization, often referred to as SEO is a concept that is foreign to most people. Many people understand that it is needed, but feel it is too complex for them to understand. The truth of the matter is, that SEO is extremely easy to understand, and when you understand SEO, you will be able to understand how it can benefit your business in so many ways. There is no need to feel that SEO is too complex, difficult, or time consuming; as it is none of those if you have the right team to help you. If you have ever searched for something on a search engine website, you know more than SEO than you feel you do.
Just think about it, you enter a phrase or a few words in the search bar, which are enough to explain what you are looking for. Soon you will see a long list of websites that are offering the content you have entered in the search bar.
For instance, you want to buy a pair of running shoes, the first thing you will search for is “sneakers” or “running shoes”. The hidden agenda under the search will be:
- You want running shoes, for any purpose.
- The search engine wants to provide the best result, so you keep using their services
- Any business, online or in a store that sells running shoes, will want their content to be displayed first.
These are the wants from all three sides, from the searchers side, the search engine side, and the seller’s side. Here the job of the SEO is to match everyone’s wants mentioned above. These websites are ranked by the search engine, and the ranking depends on the different strategies used by the search engine. The higher the ranking will be, the greater number of visitors the website will generate.
Search engine optimization is important for businesses, because when people find you online, your services or products will be exactly what they have been looking for. This means you will only get visitors who are interested in your business, and wish to hire your services, or to buy your products. If you are not available online, this business will go to one of your competitors.