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SEARCH ENGINE OPTIMIZATION

    Home SEARCH ENGINE OPTIMIZATION

    SEARCH ENGINE OPTIMIZATION

    Search Engine Optimization, often referred to as SEO is a concept that is foreign to most people. Many people understand that it is needed, but feel it is too complex for them to understand. The truth of the matter is, that SEO is extremely easy to understand, and when you understand SEO, you will be able to understand how it can benefit your business in so many ways. There is no need to feel that SEO is too complex, difficult, or time consuming; as it is none of those if you have the right team to help you. If you have ever searched for something on a search engine website, you know more than SEO than you feel you do.

    Just think about it, you enter a phrase or a few words in the search bar, which are enough to explain what you are looking for. Soon you will see a long list of websites that are offering the content you have entered in the search bar.

    For instance, you want to buy a pair of running shoes, the first thing you will search for is “sneakers” or “running shoes”. The hidden agenda under the search will be:

    • You want running shoes, for any purpose.
    • The search engine wants to provide the best result, so you keep using their services
    • Any business, online or in a store that sells running shoes, will want their content to be displayed first.

    These are the wants from all three sides, from the searchers side, the search engine side, and the seller’s side. Here the job of the SEO is to match everyone’s wants mentioned above. These websites are ranked by the search engine, and the ranking depends on the different strategies used by the search engine. The higher the ranking will be, the greater number of visitors the website will generate.

    Search engine optimization is important for businesses, because when people find you online, your services or products will be exactly what they have been looking for. This means you will only get visitors who are interested in your business, and wish to hire your services, or to buy your products. If you are not available online, this business will go to one of your competitors.

    What Factors affect the search?

    When you type something in the search bar, there is a lot going on behind the scene. In those few nanoseconds the search engine takes almost 200 factors into account to offer you the best result possible. The exact process is unknown, but over the years there have been many guesses made on the matter. Here are the two major factors we know search engines use:

    • The first thing they do is understand the search request you have made. This involves using a special technology known as the knowledge graph. Which is designed to help the search engine understand that your search is about. So they can provide you with a perfect result. You might have noticed that the search engine starts guessing what you might type next, to make this process easier. Furthermore, it offers you what you are looking for exactly as fast as it can.
    • Another thing search engines take into account is the location of your search, for instance, if you are looking for a lawyer in your town all you have to do is type in lawyer in “town’s name” and you will find the list of lawyers in your area. Here is where SEO will help place your business on the top, to ensure that the user clicks on your website.

    What does SEO do?

    So once you understand the two main factors that affect the search result, you need to understand what SEO actually does. The main goal of SEO is to help a website get a higher ranking on websites, so they can get more visitors. But there are a few things you need to familiarize yourself with.

    • Optimization of the website: this is the technical side, as search engines enter your website to check it out. Your website needs to be easy to find, and read. This means that the site structure and architecture plays a huge part. This will require, including a sitemap, so the search engine can easily analyze it, and make sure they are offering the users what they are looking for.
    • Optimized keywords: is another factor that plays a huge role, as these keywords are most commonly used and helps the search engine identify what the user is looking for and what the website is offering. SEO runs a keyword search, that identifies the best keywords for that specific website. Then these keywords are used a few times, to create keyword optimization. Keywords are used in URLs, page titles, image file name, body text, headings, meta description, etc. to help ensure that when someone searches for that keyword your website is on the top.
    • Link building: when a trust worthy website, joins ties with your website; it automatically sends a signal to the search engine that you have good reference. Which means you are a quality website that can be trusted.
    • Content: can be used for both keyword optimization and to help build links. A good way to create organic links is by offering visitors with quality content, that is related to your website, so when they share it; you will automatically get links. This content can be written, video, etc.

    When all of these components are put together, it helps create a flow, that leads to conversion. This is what SEO is all about, and how it can help play a huge role in growing your business.

    Basic package

    R5500

    On-Page Optimization
    10 Keywords
    Keyword research
    Google Analytics setup Google Adwords R1200
    Link Buildin
    ORDER NOW!

    Intermediate Package

    R7999

    On-Page Optimization
    20 Keywords
    Keyword research
    Google Analytics setup Google Adwords R1200
    Link Building Facebook/Social Media Promotions R500
    Monthly Web Traffic Report Business Directory listings, local and Nationally
    Target a greater client Base
    ORDER NOW!

    Business Package

    R12500

    On-Page Optimization
    60 Keywords
    Keyword research
    Google Analytics setup Google Adwords R2400
    Link Building
    Facebook/Social Media Promotions and R1000 Boosted
    Promos
    Monthly Web Traffic Report
    ORDER NOW!

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    • HOME
    • ABOUT US
    • SERVICES
      • WEBSITE DESIGN
        • ONCE OFF WEB DESIGN PACKAGES
        • RENT A WEBSITE
      • GRAPHIC DESIGN
        • LOGO DESIGN
        • CORPORATE DESIGN
      • DIGITAL MARKETING
        • SEARCH ENGINE OPTIMIZATION
        • FACEBOOK MARKETING
    • CONTACT US
    Masete Digital Technologies